Price management : strategy, analysis, decision, implementation / Hermann Simon, Martin Fassnacht.
Material type:
TextPublisher: Cham, Switzerland : Springer Nature Switzerland, [2019]Copyright date: ©2019 Edition: 1st editionDescription: xviii, 558 páginas : ilustraciones ; 25 cmContent type: - texto
- sin medio
- volumen
- 9783319994550
- HF 5417 .5 S55 2019
Contents:
1. Fundamentals of Price Management -- 2. Price Strategy -- 3. Analysis: The Economics of Price -- 4. Analysis: The Psychology of Price -- 5. Decision: One-dimensional Prices -- 6. Decision: Multi-dimensional Prices -- 7. Decision: Long-term Price Optimization -- 8. Price Management and Institutional Context -- 9. Implementation -- 10. Price Management for Consumer Goods -- 11. Price Management for Industrial Goods -- 12. Price Management for Services -- 13. Price Management for Retailers -- 14. Innovations in Price Management.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Préstamo | Biblioteca Pedro Arrupe | Acervo | HF 5417 .5 S55 2019 (Browse shelf(Opens below)) | Available | 159156 |
1. Fundamentals of Price Management -- 2. Price Strategy -- 3. Analysis: The Economics of Price -- 4. Analysis: The Psychology of Price -- 5. Decision: One-dimensional Prices -- 6. Decision: Multi-dimensional Prices -- 7. Decision: Long-term Price Optimization -- 8. Price Management and Institutional Context -- 9. Implementation -- 10. Price Management for Consumer Goods -- 11. Price Management for Industrial Goods -- 12. Price Management for Services -- 13. Price Management for Retailers -- 14. Innovations in Price Management.
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