Price management : strategy, analysis, decision, implementation /
Simon, Hermann
Price management : strategy, analysis, decision, implementation / Hermann Simon, Martin Fassnacht. - 1st edition - xviii, 558 páginas : ilustraciones ; 25 cm.
1. Fundamentals of Price Management -- 2. Price Strategy -- 3. Analysis: The Economics of Price -- 4. Analysis: The Psychology of Price -- 5. Decision: One-dimensional Prices -- 6. Decision: Multi-dimensional Prices -- 7. Decision: Long-term Price Optimization -- 8. Price Management and Institutional Context -- 9. Implementation -- 10. Price Management for Consumer Goods -- 11. Price Management for Industrial Goods -- 12. Price Management for Services -- 13. Price Management for Retailers -- 14. Innovations in Price Management.
9783319994550
Mercadotecnia
Liderazgo
Planificación estratégica
Marketing
Leadership
HF 5417 .5 / S55 2019
Price management : strategy, analysis, decision, implementation / Hermann Simon, Martin Fassnacht. - 1st edition - xviii, 558 páginas : ilustraciones ; 25 cm.
1. Fundamentals of Price Management -- 2. Price Strategy -- 3. Analysis: The Economics of Price -- 4. Analysis: The Psychology of Price -- 5. Decision: One-dimensional Prices -- 6. Decision: Multi-dimensional Prices -- 7. Decision: Long-term Price Optimization -- 8. Price Management and Institutional Context -- 9. Implementation -- 10. Price Management for Consumer Goods -- 11. Price Management for Industrial Goods -- 12. Price Management for Services -- 13. Price Management for Retailers -- 14. Innovations in Price Management.
9783319994550
Mercadotecnia
Liderazgo
Planificación estratégica
Marketing
Leadership
HF 5417 .5 / S55 2019