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Ethics in social marketing / Alan R. Andreasen, editor

Contributor(s): Material type: TextTextSeries: Marketing. Public policyPublication details: Washington, D.C. Georgetown University Press c2001Description: ix, 212 p. 24 cmISBN:
  • 0878408207
Subject(s): LOC classification:
  • HF 5414 E87.2001
Contents:
Ethics and the social marketer : a framework for practitioners -- Ethical consideration in the use of marketing for the management of public health and social issues -- The ethics of international social marketing -- Social marketing as business strategy : the ethical dimension -- Alliances and ethics in social marketing -- Social marketing and social contracts : applying integrative social contracts theory to ethical issues in social marketing -- Marketing ethics to social marketers : a segmented approach -- Teaching and modeling ethics in social marketing.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Préstamo Biblioteca Pedro Arrupe Acervo HF 5414 E87 2001 (Browse shelf(Opens below)) Available 082417
Préstamo Biblioteca Pedro Arrupe Acervo HF 5414 E87 2001 (Browse shelf(Opens below)) ej.2 Available 070278

Incluye referencias bibliográficas e índice.

Ethics and the social marketer : a framework for practitioners -- Ethical consideration in the use of marketing for the management of public health and social issues -- The ethics of international social marketing -- Social marketing as business strategy : the ethical dimension -- Alliances and ethics in social marketing -- Social marketing and social contracts : applying integrative social contracts theory to ethical issues in social marketing -- Marketing ethics to social marketers : a segmented approach -- Teaching and modeling ethics in social marketing.

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