Ethics in social marketing /
Ethics in social marketing /
Alan R. Andreasen, editor
- Washington, D.C. Georgetown University Press c2001
- ix, 212 p. 24 cm.
- Marketing Public policy .
Incluye referencias bibliográficas e índice.
Ethics and the social marketer : a framework for practitioners -- Ethical consideration in the use of marketing for the management of public health and social issues -- The ethics of international social marketing -- Social marketing as business strategy : the ethical dimension -- Alliances and ethics in social marketing -- Social marketing and social contracts : applying integrative social contracts theory to ethical issues in social marketing -- Marketing ethics to social marketers : a segmented approach -- Teaching and modeling ethics in social marketing.
0878408207
00061750
Mercadotecnia social ---Aspectos éticos y morales
HF 5414 / E87.2001
Incluye referencias bibliográficas e índice.
Ethics and the social marketer : a framework for practitioners -- Ethical consideration in the use of marketing for the management of public health and social issues -- The ethics of international social marketing -- Social marketing as business strategy : the ethical dimension -- Alliances and ethics in social marketing -- Social marketing and social contracts : applying integrative social contracts theory to ethical issues in social marketing -- Marketing ethics to social marketers : a segmented approach -- Teaching and modeling ethics in social marketing.
0878408207
00061750
Mercadotecnia social ---Aspectos éticos y morales
HF 5414 / E87.2001