Improving your measurement of customer satisfaction : a guide to creating, conducting, analyzing, and reporting customer satisfaction measurement programs

Vavra, Terry G.

Improving your measurement of customer satisfaction : a guide to creating, conducting, analyzing, and reporting customer satisfaction measurement programs - Wisconsin : ASQ Quality Press, 1997 - 490 p. : tbs. ; 23 cm.

0-87389-405-7


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HF 5415 / 335 V38 1997