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The CRM handbook : a business guide to customer relationship management

By: Material type: TextTextSeries: Addison-Wesley information technology seriesPublication details: Boston Addison Wesley c2002Description: xxiv, 307 p. il. 24 cmISBN:
  • 0201730626
Subject(s): LOC classification:
  • HF 5415 5 D93 2002
Contents:
Defining CRM. Hello, goodbye: the new spin on customer loyalty -- CRM in marketing -- CRM and customer service -- Sales force automation -- CRM in e-business -- Analytical CRM -- Delivering CRM. Planning your CRM program -- Choosing your CRM tool -- Managing your CRM project.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Préstamo Biblioteca Pedro Arrupe Acervo HF 5415 5 D93 2002 (Browse shelf(Opens below)) ej.2 Available 071753
Préstamo Biblioteca Pedro Arrupe Acervo HF 5415 5 D93 2002 (Browse shelf(Opens below)) ej.3 Available 087199
Préstamo Biblioteca Pedro Arrupe Acervo HF 5415 5 D93 2002 (Browse shelf(Opens below)) Available 087200

Incluye referencias bibliográficas e índice.

Defining CRM. Hello, goodbye: the new spin on customer loyalty -- CRM in marketing -- CRM and customer service -- Sales force automation -- CRM in e-business -- Analytical CRM -- Delivering CRM. Planning your CRM program -- Choosing your CRM tool -- Managing your CRM project.

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