The CRM handbook : a business guide to customer relationship management
Dyché, Jill
The CRM handbook : a business guide to customer relationship management - Boston Addison Wesley c2002 - xxiv, 307 p. il. 24 cm. - Addison-Wesley information technology series .
Incluye referencias bibliográficas e índice.
Defining CRM. Hello, goodbye: the new spin on customer loyalty -- CRM in marketing -- CRM and customer service -- Sales force automation -- CRM in e-business -- Analytical CRM -- Delivering CRM. Planning your CRM program -- Choosing your CRM tool -- Managing your CRM project.
0201730626
2001034337
Relaciones con los clientes ---Administración
HF 5415 5 / D93 2002
The CRM handbook : a business guide to customer relationship management - Boston Addison Wesley c2002 - xxiv, 307 p. il. 24 cm. - Addison-Wesley information technology series .
Incluye referencias bibliográficas e índice.
Defining CRM. Hello, goodbye: the new spin on customer loyalty -- CRM in marketing -- CRM and customer service -- Sales force automation -- CRM in e-business -- Analytical CRM -- Delivering CRM. Planning your CRM program -- Choosing your CRM tool -- Managing your CRM project.
0201730626
2001034337
Relaciones con los clientes ---Administración
HF 5415 5 / D93 2002