Mobile marketing : the message revolution
Material type: TextPublication details: London Milford, CT Kogan Page 2002Description: xiv, 226 p. il. 24 cmISBN:- 0749437987
- HE 9713 H35.2002
Contents:
The text phenomenon -- The mobile mindset -- The mobile marketing menu -- Two-way marketing -- Responsible marketing -- Generation text -- The language of text -- Integrating mobile campaigns -- The global message -- Implementing a campaign -- The mobile Internet -- Future technologies.
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Préstamo | Biblioteca Pedro Arrupe | Acervo | HE 9713 H35.2002 (Browse shelf(Opens below)) | ej.1 | Available | 069778 |
Incluye índice.
The text phenomenon -- The mobile mindset -- The mobile marketing menu -- Two-way marketing -- Responsible marketing -- Generation text -- The language of text -- Integrating mobile campaigns -- The global message -- Implementing a campaign -- The mobile Internet -- Future technologies.
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