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Haig, Matt

Mobile marketing : the message revolution - London Milford, CT Kogan Page 2002 - xiv, 226 p. il. 24 cm.

Incluye índice.

The text phenomenon -- The mobile mindset -- The mobile marketing menu -- Two-way marketing -- Responsible marketing -- Generation text -- The language of text -- Integrating mobile campaigns -- The global message -- Implementing a campaign -- The mobile Internet -- Future technologies.

ISBN: 0749437987

LCCN: 2003274071

Subjects--Topical Terms:
Sistemas de telefonía celular
Mensajes de texto (Telefonía celular)
Comunicación visual
Telemarketing

LC Class. No.: HE 9713 / H35.2002