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Publicidad y comunicación integral de marca / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. by
  • O'Guinn, Thomas C [autor]
  • Allen, Chris T [autor]
  • Semenik, Richard J [autor]
Edition: Cuarta edición
Material type: Text Text; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México Cengage Learning c2007
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5821 O4818 2007.

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Publicidad y comunicación integral de marca / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik by
  • O'Guinn, Thomas C
  • Allen, Chris T
  • Semenik, Richard J
Series: Económico-Administrativos
Edition: 3a ed.
Material type: Text Text; Literary form: Not fiction
Publication details: México International Thomson c2004
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5821 O4818.

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Publicidad by
  • O'Guinn, Thomas C
  • Allen, Chris T., coaut
  • Semenik, Richard J., coaut
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: México : International Thomson, 1999
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5804 O48.

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