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This is PR : the realities of public relations / Doug Newsom, Judy VanSlyke Turk, Dean Kruckeberg

By: Contributor(s): Material type: TextTextSeries: Wadsworth series in mass communication and journalism. Public relations and advertisingPublication details: Belmont, California WadsworthT homson Learning c2004Edition: 8th edDescription: xii, 418 p. il. 25 cmISBN:
  • 0534562639
Subject(s): LOC classification:
  • HM 263 N383 2004
Contents:
Public relations: role, origins and trends affecting the future -- Research for PR -- Theory, ethics and laws affecting PR practice -- PR in action.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Préstamo Biblioteca Pedro Arrupe Acervo HM 263 N383 2004 (Browse shelf(Opens below)) Available 071546

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Public relations: role, origins and trends affecting the future -- Research for PR -- Theory, ethics and laws affecting PR practice -- PR in action.

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