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Newsom, Doug

This is PR : the realities of public relations / Doug Newsom, Judy VanSlyke Turk, Dean Kruckeberg - 8th ed. - Belmont, California WadsworthT homson Learning c2004 - xii, 418 p. il. 25 cm. - Wadsworth series in mass communication and journalism Public relations and advertising .

Incluye referencias bibliográficas e índice.

Public relations: role, origins and trends affecting the future -- Research for PR -- Theory, ethics and laws affecting PR practice -- PR in action.

ISBN: 0534562639

LCCN: 2003104097

Subjects--Topical Terms:
Relaciones públicas

LC Class. No.: HM 263 / N383 2004