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Fracasos de marca : la verdad sobre las 100 mayores equivocaciones de marca de todos los tiempos by
  • Haig, Matt
Material type: Text Text; Literary form: Not fiction
Publication details: Bilbao, España Deusto c2004
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HD 69 B7 H345 2004.

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Mobile marketing : the message revolution by
  • Haig, Matt
Material type: Text Text; Literary form: Not fiction
Publication details: London Milford, CT Kogan Page 2002
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HE 9713 H35.2002.

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