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Mobile marketing : the message revolution

By: Material type: TextTextPublication details: London Milford, CT Kogan Page 2002Description: xiv, 226 p. il. 24 cmISBN:
  • 0749437987
Subject(s): LOC classification:
  • HE 9713 H35.2002
Contents:
The text phenomenon -- The mobile mindset -- The mobile marketing menu -- Two-way marketing -- Responsible marketing -- Generation text -- The language of text -- Integrating mobile campaigns -- The global message -- Implementing a campaign -- The mobile Internet -- Future technologies.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Préstamo Biblioteca Pedro Arrupe Acervo HE 9713 H35.2002 (Browse shelf(Opens below)) ej.1 Available 069778

Incluye índice.

The text phenomenon -- The mobile mindset -- The mobile marketing menu -- Two-way marketing -- Responsible marketing -- Generation text -- The language of text -- Integrating mobile campaigns -- The global message -- Implementing a campaign -- The mobile Internet -- Future technologies.

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