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Publicidad, promoción y comunicación integral en marketing / Kenneth E. Clow, Donald Baack ; traducción, María del Pilar Carril Villarreal ; revisión técnica, María de los Ángeles Ramos, Moisés Cielak. by
- Clow, Kenneth E
- Baack, Donald [autor]
- Carril Villarreal, María del Pilar [traductor]
- Ramos, María de los Ángeles [colaborador]
- Cielak Eychenbaum, Moisés [colaborador]
Series: Area administración
Edition: 4a ed.
Material type:  Text; Literary form:
Not fiction
Language: Spanish Original language: English
Publication details: México Pearson/Prentice Hall 2010
Availability: Items available for loan: Biblioteca Pedro Arrupe (2)Call number: HF 5415 .123 C5818 2010, ... Not available: Biblioteca Pedro Arrupe: Estanteria cerrada (1).
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Fundamentos de finanzas corporativas / Stephen A. Ross, Randolph W. Westerfield, Bradford D. Jordan ; traduccion: Guadalupe Meza Staines, Martha E. Mauri Hernández, Pilar Carril Villarreal. by
- Ross, Stephen A
- Westerfield, Randolph W
- Jordan, Bradford D
- Meza Staines, Guadalupe
- Mauri Hernández, Martha Elsa
- Carril Villarreal, María del Pilar
Edition: 7a ed.
Material type: Text; Literary form:
Not fiction
Publication details: México McGraw-Hill Interamericana c2006
Availability: Items available for loan: Biblioteca Pedro Arrupe (2)Call number: HG 4026 R6818 2006, ...
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