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		Manual para elaborar un plan de mercadotecnia / Ricardo Fernández Valiñas. by Fernández Valiñas, Ricardo Material type: Text; Literary form: Not fiction Publication details: México McGraw-Hill Interamericana ©2007 Availability: Items available for loan: Biblioteca Pedro Arrupe (2)Call number: HF 5415 .13 F474 2007, ... Place hold Add to cart (remove)
		Marketing político e imagen de gobierno en funciones / Carlos Fernández Collado, Roberto Hernández Sampieri, Eliseo Ocampo Jaramillo by Fernández Collado, Carlos Hernández Sampieri, Roberto Ocampo Jaramillo, Eliseo Edition: 3a ed. Material type: Text; Literary form: Not fiction Publication details: México McGraw-Hill Interamericana c2007 Availability: Items available for loan: Biblioteca Pedro Arrupe (2)Call number: JF 2112 C3 F47 2007, ... Place hold Add to cart (remove)
		Comportamiento del consumidor y estrategia de marketing / J. Paul Peter, Jerry C. Olson ; traducción, Jorge Luis Blanco y Correa Magallanes ; revisión técnica: Yasmín López Taymani, Jean Domete Nicolesco. by Peter, J. Paul Olson, Jerry C [autor] Blanco y Correa Magallanes, Jorge Luis [traductor] López Taymani, Yasmín [editor] Domete Nicolesco, Jean [editor] Edition: 7a ed. Material type: Text; Literary form: Not fiction Language: Spanish Original language: English Publication details: México McGraw Hill Interamericana 2006 Other title: Consumer behavior and marketing strategy. Availability: Items available for loan: Biblioteca Pedro Arrupe (2)Call number: HF 5415.3 P47 C618 2006, ... Not available: Biblioteca Pedro Arrupe: Estanteria cerrada (1). Place hold Add to cart (remove)
		No cover image available Marketing estratégico / [autores]: Orville C. Walker Jr., Harper W. Boyd, Jr., John Mullins, Jean-Claude Larréché ; traducción, Enrique Palos Báez. by Walker, Orville C Walker, Orville C [autor] Boyd, Harper W [autor] Mullins, John W. John Walker [autor] Larréché, Jean-Claude [autor] Palos Báez, Enrique [traductor] Edition: Cuarta edición Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Original language: English Publication details: México McGraw-Hill Interamericana 2005 Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 .13 M3518 2005. Place hold Add to cart (remove)
		Publicidad y promoción : perspectiva de la comunicación de marketing integral / George E. Belch y Michael A. Belch ; traducción, Jorge Luis Blanco y Correa Magallanes, Magda Elizabeth Treviño Rosales. by Belch, George Eugene Belch, Michael A [autor] Blanco y Correa Magallanes, Jorge Luis [traductor] Treviño Rosales, Magda Elizabeth [traductor] Edition: 6a ed. Material type: Text; Literary form: Not fiction Language: Spanish Original language: English Publication details: México McGraw-Hill Interamericana ©2005 Availability: Items available for loan: Biblioteca Pedro Arrupe (2)Call number: HF 5823 B4418 2005, ... Not available: Biblioteca Pedro Arrupe: Estanteria cerrada (1). Place hold Add to cart (remove)
		Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; tr. Enrique Palos Báez, Francisco Javier Dávila Martínez. by Stanton, William J Etzel, Michael J [coaut.] Walker, Bruce J [coaut.] Palos Báez, Enrique [trad.] Dávila Martínez, Francisco Javier [trad.] Edition: 13a ed. Material type: Text; Literary form: Not fiction Publication details: México McGraw-Hill Interamericana c2004 Availability: Items available for loan: Biblioteca Pedro Arrupe (2)Call number: HF 5415 S745 2004, ... Place hold Add to cart (remove)
		El fin de la publicidad como la conocemos / Sergio Zyman con Armin Brott ; traducción Saúl Flores Soto, Miguel Angel Martínez Sarmiento by Zyman, Sergio Brott, Armin Flores Soto, Saúl Martínez Sarmiento, Miguel Angel Material type: Text; Literary form: Not fiction Publication details: México McGraw-Hill Interamericana c2003 Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5823 Z96. Place hold Add to cart (remove)
		Marketing político e imagen de gobierno en funciones / Carlos Fernández Collado, Roberto Hernández Sampieri, Eliseo Ocampo Jaramillo by Fernández Collado, Carlos Hernández Sampieri, Roberto Ocampo Jaramillo, Eliseo Edition: 2a ed. Material type: Text; Literary form: Not fiction Publication details: México McGraw-Hill Interamericana c2003 Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: JF 2112 C3 F47.2003. Place hold Add to cart (remove)
		El gerente de marca by Castro Ardón, José Enrique Material type: Text; Literary form: Not fiction Publication details: México McGraw-Hill Interamericana c2001 Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415.13 C38. Place hold Add to cart (remove)
		Clienteleal.com : cómo manejar las relaciones con los clientes en la nueva era del comercio electrónico / traducción de Gabriela Bayona Trejo by Newell, Frederick Bayona Trejo, Gabriela Material type: Text; Literary form: Not fiction Publication details: México McGraw-Hill Interamericana c2001 Other title: Cliente leal Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415.1265 N49.2001. Place hold Add to cart (remove)