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The business of platforms : strategy in the age of digital competition, innovation, and power / Michael A. Cusumano, Annabelle Gawer, David B. Yoffie.

By: Contributor(s): Material type: TextTextPublisher: New York, NY Harper Business, an imprint of Harper Collins Publishers [2019] ©2019Edition: First editionDescription: xi, 304 páginas 24 cmContent type:
  • texto
Media type:
  • sin medio
Carrier type:
  • volumen
ISBN:
  • 9780062896322
Subject(s): LOC classification:
  • HD 45 C88 2019
Contents:
Platform thinking: introduction -- Winner take all or most: more than network effects -- Strategy and business models: innovation, transaction, or hybrid -- Common mistakes: mispricing, mistrust, mistiming and hubris -- Old dogs and new tricks: build, buy, or belong to a platform -- Double-edged swords: harness platform power, but don't abuse it -- Looking forward: platforms and the future.
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Incluye referencias bibliográficas (páginas 247-281) e índice.

Platform thinking: introduction -- Winner take all or most: more than network effects -- Strategy and business models: innovation, transaction, or hybrid -- Common mistakes: mispricing, mistrust, mistiming and hubris -- Old dogs and new tricks: build, buy, or belong to a platform -- Double-edged swords: harness platform power, but don't abuse it -- Looking forward: platforms and the future.

Incluye referencias bibliográficas (páginas 247-281) e índice.

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