The business of platforms : strategy in the age of digital competition, innovation, and power /

Cusumano, Michael A. 1954-

The business of platforms : strategy in the age of digital competition, innovation, and power / Michael A. Cusumano, Annabelle Gawer, David B. Yoffie. - First edition - xi, 304 páginas 24 cm.

Incluye referencias bibliográficas (páginas 247-281) e índice. Incluye referencias bibliográficas (páginas 247-281) e índice.

Platform thinking: introduction -- Winner take all or most: more than network effects -- Strategy and business models: innovation, transaction, or hybrid -- Common mistakes: mispricing, mistrust, mistiming and hubris -- Old dogs and new tricks: build, buy, or belong to a platform -- Double-edged swords: harness platform power, but don't abuse it -- Looking forward: platforms and the future.

9780062896322


Innovaciones tecnológicas -- Administración
Planificación estratégica
Competencia económica
Administración
Technological innovations -- Management
Strategic planning
Competition
Management

HD 45 / C88 2019