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Fundraising basics : a complete guide / Barbara L. Ciconte, Jeanne G. Jacob.

By: Contributor(s): Material type: TextTextPublication details: Sudbury, Mass. Jones and Bartlett Publishers c2009Edition: 3rd edDescription: xxiii, 602 p. il., diagr., mapas, tablas 28 cm. 1 disco óptico láser (4 3/4 plg.)ISBN:
  • 9780763746667 (pbk.)
  • 0763746665 (pbk.)
Subject(s): LOC classification:
  • HG 177 C53 2009
Contents:
Ensuring the future philanthropy An American Tradition, through accountability -- The Many Roles of Board, Staff, and Volunteers in Fundraising -- Building a Professional Development Operation -- Your Fundraising Database¿A Tool for Success -- Developing and Evaluating Your Fundraising Plan -- Building Relationships for Your Organization through Annual Giving -- Using Direct Mail and Telemarketing To Build A Donor Base -- Prospect Research -- The Use of Personal Solicitation in Major Gift Fundraising -- Corporate Fundraising -- Raising Money from Foundations -- Special Events. The Fun in Fundraising -- Fundraising communicatons. Electronic and print -- Capital Campaigns -- The Basics of Planned Giving -- Association Foundation Fundraising -- Fundraising with Affiliates or Chapters -- Working with Consultants: Hiring and Using Consultants in Your Fundraising Programs -- Fundraising as a Career.
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Incluye material complementario: 1 CD-ROM, misma clasificación en colección -MT-.

"SOLICITAR EL DISCO EN EL MOSTRADOR DE PRÉSTAMO A DOMICILIO".

Incluye referencias bibliográficas (p. 557-562) e índice.

Ensuring the future philanthropy An American Tradition, through accountability -- The Many Roles of Board, Staff, and Volunteers in Fundraising -- Building a Professional Development Operation -- Your Fundraising Database¿A Tool for Success -- Developing and Evaluating Your Fundraising Plan -- Building Relationships for Your Organization through Annual Giving -- Using Direct Mail and Telemarketing To Build A Donor Base -- Prospect Research -- The Use of Personal Solicitation in Major Gift Fundraising -- Corporate Fundraising -- Raising Money from Foundations -- Special Events. The Fun in Fundraising -- Fundraising communicatons. Electronic and print -- Capital Campaigns -- The Basics of Planned Giving -- Association Foundation Fundraising -- Fundraising with Affiliates or Chapters -- Working with Consultants: Hiring and Using Consultants in Your Fundraising Programs -- Fundraising as a Career.

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