Fundraising basics : a complete guide /

Ciconte, Barbara L.

Fundraising basics : a complete guide / Barbara L. Ciconte, Jeanne G. Jacob. - 3rd ed. - Sudbury, Mass. Jones and Bartlett Publishers c2009 - xxiii, 602 p. il., diagr., mapas, tablas 28 cm. 1 disco óptico láser (4 3/4 plg.).

Incluye material complementario: 1 CD-ROM, misma clasificación en colección -MT-. "SOLICITAR EL DISCO EN EL MOSTRADOR DE PRÉSTAMO A DOMICILIO".

Incluye referencias bibliográficas (p. 557-562) e índice.

Ensuring the future philanthropy An American Tradition, through accountability -- The Many Roles of Board, Staff, and Volunteers in Fundraising -- Building a Professional Development Operation -- Your Fundraising Database¿A Tool for Success -- Developing and Evaluating Your Fundraising Plan -- Building Relationships for Your Organization through Annual Giving -- Using Direct Mail and Telemarketing To Build A Donor Base -- Prospect Research -- The Use of Personal Solicitation in Major Gift Fundraising -- Corporate Fundraising -- Raising Money from Foundations -- Special Events. The Fun in Fundraising -- Fundraising communicatons. Electronic and print -- Capital Campaigns -- The Basics of Planned Giving -- Association Foundation Fundraising -- Fundraising with Affiliates or Chapters -- Working with Consultants: Hiring and Using Consultants in Your Fundraising Programs -- Fundraising as a Career.

9780763746667 (pbk.) 0763746665 (pbk.)


Recaudación de fondos
Fund raising

HG 177 / C53 2009