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The complete guide to fundraising management / Stanley Weinstein.

By: Material type: TextTextSeries: The AFP fund development seriesPublication details: Hoboken, N.J. John Wiley & Sons c2009Edition: 3rd edDescription: xxiii, 360 p. il., organig., tablas 24 cmISBN:
  • 9780470375068 (cloth/website)
Subject(s): LOC classification:
  • HG 177 W45 2009
Contents:
Five Major Fundraising Principles -- Your Organization and the Not-for-Profit World -- Managing the Resource Development Function -- The Case for Support and Fundraising Materials -- Managing Information -- Prospect Identification, Research, and Segmentation -- Nurturing Relationships -- Major Gift Programs -- Mail and Email fundraising -- Telephone Solicitations -- Special Event Fundraisers -- Grantsmanship -- Planned giving -- Capital and Endowment Campaigns -- Human Resources -- Evaluation.
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Five Major Fundraising Principles -- Your Organization and the Not-for-Profit World -- Managing the Resource Development Function -- The Case for Support and Fundraising Materials -- Managing Information -- Prospect Identification, Research, and Segmentation -- Nurturing Relationships -- Major Gift Programs -- Mail and Email fundraising -- Telephone Solicitations -- Special Event Fundraisers -- Grantsmanship -- Planned giving -- Capital and Endowment Campaigns -- Human Resources -- Evaluation.

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