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Weinstein, Stanley, 1943-

The complete guide to fundraising management / Stanley Weinstein. - 3rd ed. - Hoboken, N.J. John Wiley & Sons c2009 - xxiii, 360 p. il., organig., tablas 24 cm. - The AFP fund development series .

Incluye índice.

Five Major Fundraising Principles -- Your Organization and the Not-for-Profit World -- Managing the Resource Development Function -- The Case for Support and Fundraising Materials -- Managing Information -- Prospect Identification, Research, and Segmentation -- Nurturing Relationships -- Major Gift Programs -- Mail and Email fundraising -- Telephone Solicitations -- Special Event Fundraisers -- Grantsmanship -- Planned giving -- Capital and Endowment Campaigns -- Human Resources -- Evaluation.

ISBN: 9780470375068 (cloth/website)

Subjects--Topical Terms:
Recaudación de fondos ---Estados Unidos ---Administración
Organizaciones no lucrativas ---Finanzas ---Administración--Estados Unidos -
Fund raising ---Management--United States -
Nonprofit organizations ---Finance ---Management--United States -

LC Class. No.: HG 177 / W45 2009