Social marketing : improving the quality of life / Philip Kotler, Ned Roberto, Nancy Lee
Material type:
TextPublication details: Thousand Oaks, California Sage Publications c2002Edition: 2nd edDescription: xvi, 438 p. il. 24 cmISBN: - 0761924345
- HF 5414 K67 S62 2002
Contents:
Understanding social marketing -- Analyzing the social marketing environment -- Establishing target audiences, objectives, and goals -- Developing social marketing strategies -- Managing social marketing programs.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Préstamo | Biblioteca Pedro Arrupe | Acervo | HF 5414 K67 S62 2002 (Browse shelf(Opens below)) | Available | 084144 | ||
| Préstamo | Biblioteca Pedro Arrupe | Acervo | HF 5414 K67 S62 2002 (Browse shelf(Opens below)) | ej.2 | Available | 071606 |
Browsing Biblioteca Pedro Arrupe shelves, Collection: Acervo Close shelf browser (Hides shelf browser)
| HF 5414 E87 2001 Ethics in social marketing / | HF 5414 E87 2001 Ethics in social marketing / | HF 5414 K67 S62 2002 Social marketing : improving the quality of life / | HF 5414 K67 S62 2002 Social marketing : improving the quality of life / | HF 5414 M65 2003 El marketing en las ONGD : la gestión del cambio social / | HF 5414 M65 2003 El marketing en las ONGD : la gestión del cambio social / | HF 5414.5 H3718.2002 CRM : Customer relationship management / |
Incluye referencias bibliográficas e índice.
Understanding social marketing -- Analyzing the social marketing environment -- Establishing target audiences, objectives, and goals -- Developing social marketing strategies -- Managing social marketing programs.
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