Social marketing : improving the quality of life /
Kotler, Philip
Social marketing : improving the quality of life / Philip Kotler, Ned Roberto, Nancy Lee - 2nd ed. - Thousand Oaks, California Sage Publications c2002 - xvi, 438 p. il. 24 cm.
Incluye referencias bibliográficas e índice.
Understanding social marketing -- Analyzing the social marketing environment -- Establishing target audiences, objectives, and goals -- Developing social marketing strategies -- Managing social marketing programs.
0761924345
2001007178
Mercadotecnia social
Conducta, Modificación de la
HF 5414 K67 / S62 2002
Social marketing : improving the quality of life / Philip Kotler, Ned Roberto, Nancy Lee - 2nd ed. - Thousand Oaks, California Sage Publications c2002 - xvi, 438 p. il. 24 cm.
Incluye referencias bibliográficas e índice.
Understanding social marketing -- Analyzing the social marketing environment -- Establishing target audiences, objectives, and goals -- Developing social marketing strategies -- Managing social marketing programs.
0761924345
2001007178
Mercadotecnia social
Conducta, Modificación de la
HF 5414 K67 / S62 2002