Hospitality and travel marketing
Material type:
TextPublication details: Albany, NY Delmar Thomson Learning c2002Edition: 3rd edDescription: xviii, 625 p. il. 26 cmISBN: - 0766816052
- TX 911 3 M3 M67 2002
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Préstamo | Biblioteca Pedro Arrupe | Acervo | TX 911 3 M3 M67 2002 (Browse shelf(Opens below)) | Available | 071547 |
Browsing Biblioteca Pedro Arrupe shelves, Collection: Acervo Close shelf browser (Hides shelf browser)
| TX 911 3 M3 K68 Mercadotecnia para hotelería y turismo | TX 911.3 M3 K6818 2015 Marketing turístico / | TX 911.3 M3 K6818 2015 Marketing turístico / | TX 911 3 M3 M67 2002 Hospitality and travel marketing | TX 911 3 M45 R34 Menu design 4 : marketing the restaurant through graphics | TX 911 3 M45 S38 Marketing by menu | TX 911.3 Q34 C377 2013 Procesos de gestión de calidad en hostelería y turismo / |
Incluye referencias bibliográficas e índice.
Marketing Defined -- Marketing Hospitality and Travel Services -- The Hospitality and Travel Marketing Systems -- Customer Behavior -- Analyzing Marketing Opportunities -- Marketing Research -- Marketing Strategy: Market Segmentation and Trends -- Marketing Strategy: Strategies, Positioning, and Marketing Objectives -- The Marketing Plan and the 8 P's -- Product Development and Partnership -- People: Services and Service Quality -- Packaging and Programming -- The Distribution Mix and the Travel Trade -- Communications and the Promotional Mix -- Advertising -- Sales Promotion and Merchandising -- Personal Selling and Sales Management -- Public Relations and Publicity -- Pricing -- Marketing Management, Evaluation and Control.
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