Hospitality and travel marketing
Morrison, Alastair M.
Hospitality and travel marketing - 3rd ed. - Albany, NY Delmar Thomson Learning c2002 - xviii, 625 p. il. 26 cm.
Incluye referencias bibliográficas e índice.
Marketing Defined -- Marketing Hospitality and Travel Services -- The Hospitality and Travel Marketing Systems -- Customer Behavior -- Analyzing Marketing Opportunities -- Marketing Research -- Marketing Strategy: Market Segmentation and Trends -- Marketing Strategy: Strategies, Positioning, and Marketing Objectives -- The Marketing Plan and the 8 P's -- Product Development and Partnership -- People: Services and Service Quality -- Packaging and Programming -- The Distribution Mix and the Travel Trade -- Communications and the Promotional Mix -- Advertising -- Sales Promotion and Merchandising -- Personal Selling and Sales Management -- Public Relations and Publicity -- Pricing -- Marketing Management, Evaluation and Control.
0766816052
2001028449
Industria hospitalaria ---Mercadotecnia
Turismo ---Mercadotecnia
TX 911 3 M3 / M67 2002
Hospitality and travel marketing - 3rd ed. - Albany, NY Delmar Thomson Learning c2002 - xviii, 625 p. il. 26 cm.
Incluye referencias bibliográficas e índice.
Marketing Defined -- Marketing Hospitality and Travel Services -- The Hospitality and Travel Marketing Systems -- Customer Behavior -- Analyzing Marketing Opportunities -- Marketing Research -- Marketing Strategy: Market Segmentation and Trends -- Marketing Strategy: Strategies, Positioning, and Marketing Objectives -- The Marketing Plan and the 8 P's -- Product Development and Partnership -- People: Services and Service Quality -- Packaging and Programming -- The Distribution Mix and the Travel Trade -- Communications and the Promotional Mix -- Advertising -- Sales Promotion and Merchandising -- Personal Selling and Sales Management -- Public Relations and Publicity -- Pricing -- Marketing Management, Evaluation and Control.
0766816052
2001028449
Industria hospitalaria ---Mercadotecnia
Turismo ---Mercadotecnia
TX 911 3 M3 / M67 2002