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Political campaign communication : principles and practices / Judith S. Trent and Robert V. Friedenberg

By: Contributor(s): Material type: TextTextSeries: Praeger series in political communicationPublication details: Westport, Connecticut Praeger c2000Edition: 4th edDescription: xvi, 386 p. 24 cmISBN:
  • 0275964051
Subject(s): LOC classification:
  • JF 1001 T73 2000
Contents:
Principles of Political Campaign Communication. Communication and Political Campaigns: A Prologue - Communicative Functions of Political Campaigns - Communicative Styles and Strategies of Political Campaigns - Communicative Mass Channels of Political Campaigning - Communicative Types and Functions of Televised Political Advertising -- Practices of Political Campaign Communication. Public Speaking in Political Campaigns -- Recurring Forms of Political Campaign Communication -- Debates in Political Campaigns -- Interpersonal Communication in Political Campaigns -- Advertising in Political Campaigns -- Political Campaign Communication: An Epilogue.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Préstamo Biblioteca Pedro Arrupe Acervo JF 1001 T73 2000 (Browse shelf(Opens below)) Available 071083

Incluye referencias bibliográficas e índice.

Principles of Political Campaign Communication. Communication and Political Campaigns: A Prologue - Communicative Functions of Political Campaigns - Communicative Styles and Strategies of Political Campaigns - Communicative Mass Channels of Political Campaigning - Communicative Types and Functions of Televised Political Advertising -- Practices of Political Campaign Communication. Public Speaking in Political Campaigns -- Recurring Forms of Political Campaign Communication -- Debates in Political Campaigns -- Interpersonal Communication in Political Campaigns -- Advertising in Political Campaigns -- Political Campaign Communication: An Epilogue.

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