Political campaign communication : principles and practices / Judith S. Trent and Robert V. Friedenberg
Material type: TextSeries: Praeger series in political communicationPublication details: Westport, Connecticut Praeger c2000Edition: 4th edDescription: xvi, 386 p. 24 cmISBN:- 0275964051
- JF 1001 T73 2000
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Préstamo | Biblioteca Pedro Arrupe | Acervo | JF 1001 T73 2000 (Browse shelf(Opens below)) | Available | 071083 |
Incluye referencias bibliográficas e índice.
Principles of Political Campaign Communication. Communication and Political Campaigns: A Prologue - Communicative Functions of Political Campaigns - Communicative Styles and Strategies of Political Campaigns - Communicative Mass Channels of Political Campaigning - Communicative Types and Functions of Televised Political Advertising -- Practices of Political Campaign Communication. Public Speaking in Political Campaigns -- Recurring Forms of Political Campaign Communication -- Debates in Political Campaigns -- Interpersonal Communication in Political Campaigns -- Advertising in Political Campaigns -- Political Campaign Communication: An Epilogue.
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