Political campaign communication : principles and practices /
Trent, Judith S.
Political campaign communication : principles and practices / Judith S. Trent and Robert V. Friedenberg - 4th ed. - Westport, Connecticut Praeger c2000 - xvi, 386 p. 24 cm. - Praeger series in political communication .
Incluye referencias bibliográficas e índice.
Principles of Political Campaign Communication. Communication and Political Campaigns: A Prologue - Communicative Functions of Political Campaigns - Communicative Styles and Strategies of Political Campaigns - Communicative Mass Channels of Political Campaigning - Communicative Types and Functions of Televised Political Advertising -- Practices of Political Campaign Communication. Public Speaking in Political Campaigns -- Recurring Forms of Political Campaign Communication -- Debates in Political Campaigns -- Interpersonal Communication in Political Campaigns -- Advertising in Political Campaigns -- Political Campaign Communication: An Epilogue.
0275964051
99014854
Campañas electorales
Comunicación en la política
JF 1001 / T73 2000
Political campaign communication : principles and practices / Judith S. Trent and Robert V. Friedenberg - 4th ed. - Westport, Connecticut Praeger c2000 - xvi, 386 p. 24 cm. - Praeger series in political communication .
Incluye referencias bibliográficas e índice.
Principles of Political Campaign Communication. Communication and Political Campaigns: A Prologue - Communicative Functions of Political Campaigns - Communicative Styles and Strategies of Political Campaigns - Communicative Mass Channels of Political Campaigning - Communicative Types and Functions of Televised Political Advertising -- Practices of Political Campaign Communication. Public Speaking in Political Campaigns -- Recurring Forms of Political Campaign Communication -- Debates in Political Campaigns -- Interpersonal Communication in Political Campaigns -- Advertising in Political Campaigns -- Political Campaign Communication: An Epilogue.
0275964051
99014854
Campañas electorales
Comunicación en la política
JF 1001 / T73 2000