The moral dimension of marketing : essays on business ethics
Material type:
TextPublication details: Chicago, Ill. American Marketing Association c2002Description: xii, 197 p. 23 cmISBN: - 087757300X
- HF 5414 D38.2002
Contents:
Overview -- Targeting -- Products -- Pricing -- Promotion and advertising -- Distribution -- Privacy -- Inappropiate marketing -- Final thougths.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Préstamo | Biblioteca Pedro Arrupe | Acervo | HF 5414 D38.2002 (Browse shelf(Opens below)) | ej.1 | Available | 070874 |
Browsing Biblioteca Pedro Arrupe shelves, Collection: Acervo Close shelf browser (Hides shelf browser)
| HF 5414 A56 2006 La era del consumo / | HF 5414 A56 2006 La era del consumo / | HF 5414 B55 Las Estrategias de ruptura | HF 5414 D38.2002 The moral dimension of marketing : essays on business ethics | HF 5414 E382 2013 Educación para el mercado : un análisis crítico de mensajes audiovisuales destinados a menores y jóvenes / | HF 5414 E87 2001 Ethics in social marketing / | HF 5414 E87 2001 Ethics in social marketing / |
Incluye referencias bibliográficas e índice.
Overview -- Targeting -- Products -- Pricing -- Promotion and advertising -- Distribution -- Privacy -- Inappropiate marketing -- Final thougths.
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