The moral dimension of marketing : essays on business ethics
Davidson, D. Kirk
The moral dimension of marketing : essays on business ethics - Chicago, Ill. American Marketing Association c2002 - xii, 197 p. 23 cm.
Incluye referencias bibliográficas e índice.
Overview -- Targeting -- Products -- Pricing -- Promotion and advertising -- Distribution -- Privacy -- Inappropiate marketing -- Final thougths.
087757300X
2002074358
Mercadotecnia ---Aspectos éticos y morales
Mercadotecnia ---Aspectos sociales
Etica en los negocios
HF 5414 / D38.2002
The moral dimension of marketing : essays on business ethics - Chicago, Ill. American Marketing Association c2002 - xii, 197 p. 23 cm.
Incluye referencias bibliográficas e índice.
Overview -- Targeting -- Products -- Pricing -- Promotion and advertising -- Distribution -- Privacy -- Inappropiate marketing -- Final thougths.
087757300X
2002074358
Mercadotecnia ---Aspectos éticos y morales
Mercadotecnia ---Aspectos sociales
Etica en los negocios
HF 5414 / D38.2002