The moral dimension of marketing : essays on business ethics

Davidson, D. Kirk

The moral dimension of marketing : essays on business ethics - Chicago, Ill. American Marketing Association c2002 - xii, 197 p. 23 cm.

Incluye referencias bibliográficas e índice.

Overview -- Targeting -- Products -- Pricing -- Promotion and advertising -- Distribution -- Privacy -- Inappropiate marketing -- Final thougths.

087757300X

2002074358


Mercadotecnia ---Aspectos éticos y morales
Mercadotecnia ---Aspectos sociales
Etica en los negocios

HF 5414 / D38.2002