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Fundraising basics : a complete guide / Barbara L. Ciconte, Jeanne G. Jacob

By: Contributor(s): Material type: TextTextSeries: Aspen's fundraising series for the 21st centuryPublication details: Ontario, Canada Aspen Publishers c2005Edition: 2nd edDescription: xvii, 438 p. il., mps. 28 cmISBN:
  • 0763734462
Subject(s): LOC classification:
  • HG 177 C53.2005
Contents:
Philanthropy—An American Tradition -- The Many Roles of Board, Staff, and Volunteers in Fundraising -- The Development Office -- Using Technology in Fundraising -- Developing and Evaluating Your Fundraising Plan -- Building Relationships for Your Organization through Annual Giving -- Using Direct Mail and Telemarketing To Build A Donor Base -- Prospect Research -- The Use of Personal Solicitation in Major Gift Fundraising -- Corporate Fundraising -- Raising Money from Foundations -- Special Events—The Fun in Fundraising -- Fundraising Publications -- Capital Campaigns -- The Basics of Planned Giving -- Association Foundation Fundraising -- Working with Consultants and Fundraising as a Career.
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Incluye referencias bibliográficas e índice.

Philanthropy—An American Tradition -- The Many Roles of Board, Staff, and Volunteers in Fundraising -- The Development Office -- Using Technology in Fundraising -- Developing and Evaluating Your Fundraising Plan -- Building Relationships for Your Organization through Annual Giving -- Using Direct Mail and Telemarketing To Build A Donor Base -- Prospect Research -- The Use of Personal Solicitation in Major Gift Fundraising -- Corporate Fundraising -- Raising Money from Foundations -- Special Events—The Fun in Fundraising -- Fundraising Publications -- Capital Campaigns -- The Basics of Planned Giving -- Association Foundation Fundraising -- Working with Consultants and Fundraising as a Career.

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