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Ciconte, Barbara Kushner

Fundraising basics : a complete guide / Barbara L. Ciconte, Jeanne G. Jacob - 2nd ed. - Ontario, Canada Aspen Publishers c2005 - xvii, 438 p. il., mps. 28 cm. - Aspen's fundraising series for the 21st century .

Incluye referencias bibliográficas e índice.

Philanthropy—An American Tradition -- The Many Roles of Board, Staff, and Volunteers in Fundraising -- The Development Office -- Using Technology in Fundraising -- Developing and Evaluating Your Fundraising Plan -- Building Relationships for Your Organization through Annual Giving -- Using Direct Mail and Telemarketing To Build A Donor Base -- Prospect Research -- The Use of Personal Solicitation in Major Gift Fundraising -- Corporate Fundraising -- Raising Money from Foundations -- Special Events—The Fun in Fundraising -- Fundraising Publications -- Capital Campaigns -- The Basics of Planned Giving -- Association Foundation Fundraising -- Working with Consultants and Fundraising as a Career.

ISBN: 0763734462

Subjects--Topical Terms:
Recaudación de fondos

LC Class. No.: HG 177 / C53.2005