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Elementos esenciales de la estrategia publicitaria / Don E. Schultz, Stanley I. Tannenbaum ; traducción Guadalupe Meza Staines.

By: Contributor(s): Material type: TextTextPublication details: México McGraw-Hill 1992Description: 130 páginas ilustraciones 21 cmISBN:
  • 970-10-0033-1
Related works:
  • Traducción de: Schultz, Don E. Essentials for advertising strategies
Subject(s): LOC classification:
  • HF 5823 S34
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