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Elementos esenciales de la estrategia publicitaria /

Schultz, Don E.

Elementos esenciales de la estrategia publicitaria / Don E. Schultz, Stanley I. Tannenbaum ; traducción Guadalupe Meza Staines. - México McGraw-Hill 1992 - 130 páginas ilustraciones 21 cm.

ISBN: 970-10-0033-1

Subjects--Topical Terms:
Publicidad

LC Class. No.: HF 5823 / S34

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