Image from Google Jackets

The design of business : why design thinking is the next competitive advantage / Roger Martin.

By: Material type: TextTextPublication details: Boston, Mass. Harvard Business Press c2009Description: xiii, 191 páginas ilustraciones 22 cmISBN:
  • 9781422177808 (encuadernado : papel alcalino)
Subject(s): LOC classification:
  • HD 53 M364 2009
Contents:
The knowledge funnel : how discovery takes shape -- The reliability bias : why advancing knowledge is so hard -- Design thinking : how thinking like a designer can create sustainable advantage -- Transforming the corporation : the design of Procter & Gamble -- The balancing act : how design-thinking organizations embrace reliability and validity -- World-class explorers : leading the design-thinking organization -- Getting personal : developing yourself as a design thinker.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Date due Barcode
Préstamo Biblioteca Pedro Arrupe Acervo HD 53 M364 2009 (Browse shelf(Opens below)) Available 097000

Incluye referencias bibliográficas e índice.

The knowledge funnel : how discovery takes shape -- The reliability bias : why advancing knowledge is so hard -- Design thinking : how thinking like a designer can create sustainable advantage -- Transforming the corporation : the design of Procter & Gamble -- The balancing act : how design-thinking organizations embrace reliability and validity -- World-class explorers : leading the design-thinking organization -- Getting personal : developing yourself as a design thinker.

There are no comments on this title.

to post a comment.