The design of business : why design thinking is the next competitive advantage / Roger Martin.
Material type: TextPublication details: Boston, Mass. Harvard Business Press c2009Description: xiii, 191 páginas ilustraciones 22 cmISBN:- 9781422177808 (encuadernado : papel alcalino)
- HD 53 M364 2009
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Préstamo | Biblioteca Pedro Arrupe | Acervo | HD 53 M364 2009 (Browse shelf(Opens below)) | Available | 097000 |
Incluye referencias bibliográficas e índice.
The knowledge funnel : how discovery takes shape -- The reliability bias : why advancing knowledge is so hard -- Design thinking : how thinking like a designer can create sustainable advantage -- Transforming the corporation : the design of Procter & Gamble -- The balancing act : how design-thinking organizations embrace reliability and validity -- World-class explorers : leading the design-thinking organization -- Getting personal : developing yourself as a design thinker.
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