The design of business : why design thinking is the next competitive advantage /
Martin, Roger L.
The design of business : why design thinking is the next competitive advantage / Roger Martin. - Boston, Mass. Harvard Business Press c2009 - xiii, 191 páginas ilustraciones 22 cm.
Incluye referencias bibliográficas e índice.
The knowledge funnel : how discovery takes shape -- The reliability bias : why advancing knowledge is so hard -- Design thinking : how thinking like a designer can create sustainable advantage -- Transforming the corporation : the design of Procter & Gamble -- The balancing act : how design-thinking organizations embrace reliability and validity -- World-class explorers : leading the design-thinking organization -- Getting personal : developing yourself as a design thinker.
9781422177808 (encuadernado : papel alcalino)
Aptitud creadora en los negocios
Pensamiento lateral
Pensamiento creativo
Administración del conocimiento
Administración
Creative ability in business
Lateral thinking
Creative thinking
Knowledge management
Management
HD 53 / M364 2009
The design of business : why design thinking is the next competitive advantage / Roger Martin. - Boston, Mass. Harvard Business Press c2009 - xiii, 191 páginas ilustraciones 22 cm.
Incluye referencias bibliográficas e índice.
The knowledge funnel : how discovery takes shape -- The reliability bias : why advancing knowledge is so hard -- Design thinking : how thinking like a designer can create sustainable advantage -- Transforming the corporation : the design of Procter & Gamble -- The balancing act : how design-thinking organizations embrace reliability and validity -- World-class explorers : leading the design-thinking organization -- Getting personal : developing yourself as a design thinker.
9781422177808 (encuadernado : papel alcalino)
Aptitud creadora en los negocios
Pensamiento lateral
Pensamiento creativo
Administración del conocimiento
Administración
Creative ability in business
Lateral thinking
Creative thinking
Knowledge management
Management
HD 53 / M364 2009