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Marketing management / Philip Kotler, Kevin Lane Keller

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, New Jersey John Wiley & Sons c2006Edition: 12th edDescription: xxxix, 672 p. il. 27 cmISBN:
  • 013196853X
Subject(s): LOC classification:
  • HF 5415.13 K6718.2006
Online resources:
Contents:
Understanding marketing management -- Capturing marketing insights -- Connecting with customers -- Building strong brands -- Shaping the market offerings -- Delivering value -- Communicating value -- Creating successful long-term growth.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Préstamo Biblioteca Pedro Arrupe Acervo HF 5415.13 K6718.2006 (Browse shelf(Opens below)) ej.1 Available 070501

Pearson International Edition

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Understanding marketing management -- Capturing marketing insights -- Connecting with customers -- Building strong brands -- Shaping the market offerings -- Delivering value -- Communicating value -- Creating successful long-term growth.

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