Marketing management /
Kotler, Philip
Marketing management / Philip Kotler, Kevin Lane Keller - 12th ed. - Upper Saddle River, New Jersey John Wiley & Sons c2006 - xxxix, 672 p. il. 27 cm.
Pearson International Edition
Incluye referencias bibliográficas e índice.
Understanding marketing management -- Capturing marketing insights -- Connecting with customers -- Building strong brands -- Shaping the market offerings -- Delivering value -- Communicating value -- Creating successful long-term growth.
013196853X
Mercadotecnia ---Administración
HF 5415.13 / K6718.2006
Marketing management / Philip Kotler, Kevin Lane Keller - 12th ed. - Upper Saddle River, New Jersey John Wiley & Sons c2006 - xxxix, 672 p. il. 27 cm.
Pearson International Edition
Incluye referencias bibliográficas e índice.
Understanding marketing management -- Capturing marketing insights -- Connecting with customers -- Building strong brands -- Shaping the market offerings -- Delivering value -- Communicating value -- Creating successful long-term growth.
013196853X
Mercadotecnia ---Administración
HF 5415.13 / K6718.2006