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MKTG : marketing / Lamb, Hair, McDaniel ; traducción Pilar Mascaró Sacristán, Mara Paulina Suárez Moreno. by
- Lamb, Charles W [autor]
- Hair, Joseph F [autor]
- McDaniel, Carl D [autor]
- Mascaró Sacristán, Pilar [traductor]
- Suárez Moreno, Mara Paulina [traductor]
Edition: Séptima edición
Material type:  Text; Literary form:
Not fiction
Language: Spanish Original language: English
Publication details: México Cengage Learning 2014 ©2014
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 L3518 2014.
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Marketing [grabación digital] : construyendo marcas poderosas by
- Kotler, Philip - [Entrevistas]
- Fogg, B.J - [Entrevistas]
- Roberts, Kevin - [Entrevistas]
- World of Business Ideas (Estados Unidos)
Material type:  Film; Type of visual material:
videorecording
; Audience:
Adult;
Publication details: México WOBI 2011
Availability: Items available for loan: Biblioteca Pedro Arrupe (3)Call number: 1524, ...
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Las nuevas reglas del marketing / David Meerman Scott ; tradutor: Cecilia Armstrong. by
- Meerman Scott, David
- Armstrong, Cecilia [traductor]
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Spanish Original language: English
Publication details: Madrid Anaya Multimedia 2011
Other title: - Nuevas reglas del marketing: cómo utilizar las redes sociales, blogs, vídeos en línea y marketing viral para llegar directamente al comprador
Availability: Items available for loan: Biblioteca Pedro Arrupe (2)Call number: HF 5415 .1265 S3938 2011, ... Not available: Biblioteca Pedro Arrupe: Estanteria cerrada (1).
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