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Marketing internacional / Philip R. Cateora, R. Bruce Money, Mary C. Gilly, John L. Graham ; traductora: Leticia Esther PIneda Ayala. by
  • Cateora, Philip R [ autor]
  • Money, R. Bruce [ autor]
  • Gilly, Mary C [ autor]
  • Graham, John L [ autor]
  • PIneda Ayala, Leticia Esther [ traductor]
Edition: Decimoctava edición
Material type: Text Text; Literary form: Not fiction
Language: spa Original language: eng Publisher: Ciudad de México McGraw-Hill Interamericana Editores [2020] ©2020
Availability: Items available for loan: Biblioteca Pedro Arrupe (2)Call number: HF 1416 C3818 2020, ...

Marketing internacional / Phillip R. Cateora, Mary C. Gilly, John L. Graham ; traducción Luis Héctor Esqueda Huerta, Claudia Fuentes Zárate ; revisión técnica: María Andrea Trujllo León, Gerardo Luévano Rodríguez. by
  • Cateora, Philip R
  • Graham, John L [autor]
  • Gilly, Mary C [autor]
  • Esqueda Huerta, Luis Héctor [traductor]
  • Fuentes Zárate, Claudia [traductor]
  • Trujllo León, María Andrea [editor]
  • Luévano Rodríguez, Gerardo [editor]
Series: McGraw-Hill. Educación
Edition: 3a ed.
Material type: Text Text; Literary form: Not fiction
Publication details: México McGraw-Hill ©2010
Availability: Items available for loan: Biblioteca Pedro Arrupe (2)Call number: HF 1009 .5 C3518 2010, ... Not available: Biblioteca Pedro Arrupe: Estanteria cerrada (1).

Marketing internacional / Philip Cateora, John L. Graham ; tr. Celia Ascencio Lara, María Isabel Pérez de Lara Choy y Susana Pontón Becerril by
  • Cateora, Philip R
  • Graham, John L
  • Ascencio Lara, Celia
  • Pérez de lara Choy, María Isabel
  • Pontón Becerril, Susana
Edition: 10a ed.
Material type: Text Text; Literary form: Not fiction
Publication details: México McGraw-Hill Interamericana c2001
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 1009.5 C35.2001.

International marketing / Philip R. Cateora, John L. Graham. by
  • Cateora, Philip R
  • Graham, John L
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Irwin/McGraw-Hill c1999
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 1009 5 C358 1999.

Marketing internacional by
  • Cateora, Philip R
  • Santacruz Moctezuma, Lino [tr.]
Edition: 8a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: México : McGraw-Hill, 1997
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 1009 5 C35 1997.

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