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Marketing de servicios : personal, tecnología y estrategia / Christopher Lovelock, Jochen Wirtz ; traducción, Leticia Esther Pineda Ayala.

By: Contributor(s): Material type: TextTextPublication details: México Pearson Educación Prentice Hall 2009Edition: 6a edDescription: xxii, 647 p. il., diagrs., gráficas, tablas 27 cmISBN:
  • 9702615151
  • 9789702615156
Uniform titles:
  • Services marketing. [Título original]. Español
Subject(s): LOC classification:
  • HF 5415 122 L6818 2009
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Préstamo Biblioteca Pedro Arrupe Acervo HF 5415 .122 L6818 2009 (Browse shelf(Opens below)) Available 089577
Préstamo Biblioteca Pedro Arrupe Acervo HF 5415 .122 L6818 2009 (Browse shelf(Opens below)) ej.2 Estanteria cerrada 078372
Préstamo Biblioteca Pedro Arrupe Acervo HF 5415 .122 L6818 2009 (Browse shelf(Opens below)) ej.3 Available 089467

Incluye referencias bibliográficas e índice.

Originalmente publicado en inglés: Pearson Education, c2007. 6th ed.

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