The fundamentals of business to business sales and marketing
Material type: TextPublication details: New York McGraw-Hill c2004Description: xiii, 240 p. il. 24 cmISBN:- 0071408797
- HF 5438 25 C64 2004
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Préstamo | Biblioteca Pedro Arrupe | Acervo | HF 5438 25 C64 2004 (Browse shelf(Opens below)) | Available | 074348 |
Incluye índice.
Why is it so tough to sell today? -- The new sales coverage model -- The first step : profiling and targeting the market --- Segmentation for communications -- Redesigning the inquiry generation process -- High yield lead qualification -- Sales conversion -- Up/cross sell and creating customer loyalty -- Campaign planning and execution -- How to build your company's database -- How to measure the results that will sell management.
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