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The long tail : why the future of business is selling less of more.

By: Material type: TextTextPublication details: New York Hyperion c2006Description: xii, 238 p. il. 25 cmISBN:
  • 1401302378
Subject(s): LOC classification:
  • HF 5415 127 A53
Contents:
The long tail -- The rise and fall of the hit -- A short history of the long tail -- The three forces of the long tail -- The new procedures -- The new markets -- The new tastemakers -- Long tail economics -- The short head -- The paradise of choice -- Niche culture -- The infinite screen -- Beyond entertainment -- Long tail rules -- Coda: tomorrow's tail.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Préstamo Biblioteca Pedro Arrupe Acervo HF 5415 127 A53 (Browse shelf(Opens below)) Available 076335

Incluye referencias bibliográficas e índice.

The long tail -- The rise and fall of the hit -- A short history of the long tail -- The three forces of the long tail -- The new procedures -- The new markets -- The new tastemakers -- Long tail economics -- The short head -- The paradise of choice -- Niche culture -- The infinite screen -- Beyond entertainment -- Long tail rules -- Coda: tomorrow's tail.

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