The long tail : why the future of business is selling less of more.
Anderson, Chris 1961- .
The long tail : why the future of business is selling less of more. - New York Hyperion c2006 - xii, 238 p. il. 25 cm.
Incluye referencias bibliográficas e índice.
The long tail -- The rise and fall of the hit -- A short history of the long tail -- The three forces of the long tail -- The new procedures -- The new markets -- The new tastemakers -- Long tail economics -- The short head -- The paradise of choice -- Niche culture -- The infinite screen -- Beyond entertainment -- Long tail rules -- Coda: tomorrow's tail.
1401302378
Market segmentation.
Internet marketing.
Marketing ---Technological innovations.
Segmentación del mercado.
Mercadotecnia en Internet.
Mercadotecnia ---Innovaciones tecnológicas.
HF 5415 127 / A53
The long tail : why the future of business is selling less of more. - New York Hyperion c2006 - xii, 238 p. il. 25 cm.
Incluye referencias bibliográficas e índice.
The long tail -- The rise and fall of the hit -- A short history of the long tail -- The three forces of the long tail -- The new procedures -- The new markets -- The new tastemakers -- Long tail economics -- The short head -- The paradise of choice -- Niche culture -- The infinite screen -- Beyond entertainment -- Long tail rules -- Coda: tomorrow's tail.
1401302378
Market segmentation.
Internet marketing.
Marketing ---Technological innovations.
Segmentación del mercado.
Mercadotecnia en Internet.
Mercadotecnia ---Innovaciones tecnológicas.
HF 5415 127 / A53