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Relationship fundraising : a donor-based approach to the business of raising money / Ken Burnett ; foreword by Jennie Thompson

By: Material type: TextTextSeries: Jossey-Bass nonprofit and public management seriesPublication details: San Francisco, California Jossey-Bass c2002Edition: 2nd edDescription: xxxiv, 350 p. 24 cmISBN:
  • 0787960896
Subject(s): LOC classification:
  • HG 177 B874 2002
Online resources:
Contents:
Much More Than Raising Money -- Proud to Be a Fundraiser -- The Essence of Good Fundraising -- The Vital Ingredients for Success -- Understanding Your Donors -- Learning from Recent Research -- Avoiding Common Errors and Pitfalls -- Building Better Friendships Through Marketing -- Making and Keeping Friends -- Keeping in Touch with Your Donors -- Creative Approaches to Relationship Building -- Bequest Marketing: The Last Great Fundraising Opportunity -- Keeping Up with Change -- Fundraising for the Twenty-First Century.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Préstamo Biblioteca Pedro Arrupe Acervo HG 177 B874 2002 (Browse shelf(Opens below)) Available 071860

Incluye referencias bibliográficas e índice.

Much More Than Raising Money -- Proud to Be a Fundraiser -- The Essence of Good Fundraising -- The Vital Ingredients for Success -- Understanding Your Donors -- Learning from Recent Research -- Avoiding Common Errors and Pitfalls -- Building Better Friendships Through Marketing -- Making and Keeping Friends -- Keeping in Touch with Your Donors -- Creative Approaches to Relationship Building -- Bequest Marketing: The Last Great Fundraising Opportunity -- Keeping Up with Change -- Fundraising for the Twenty-First Century.

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