Relationship fundraising : a donor-based approach to the business of raising money /
Burnett, Ken 1950-
Relationship fundraising : a donor-based approach to the business of raising money / Ken Burnett ; foreword by Jennie Thompson - 2nd ed. - San Francisco, California Jossey-Bass c2002 - xxxiv, 350 p. 24 cm. - Jossey-Bass nonprofit and public management series .
Incluye referencias bibliográficas e índice.
Much More Than Raising Money -- Proud to Be a Fundraiser -- The Essence of Good Fundraising -- The Vital Ingredients for Success -- Understanding Your Donors -- Learning from Recent Research -- Avoiding Common Errors and Pitfalls -- Building Better Friendships Through Marketing -- Making and Keeping Friends -- Keeping in Touch with Your Donors -- Creative Approaches to Relationship Building -- Bequest Marketing: The Last Great Fundraising Opportunity -- Keeping Up with Change -- Fundraising for the Twenty-First Century.
0787960896
2002008577
Obtención de fondos
Negocios
HG 177 / B874 2002
Relationship fundraising : a donor-based approach to the business of raising money / Ken Burnett ; foreword by Jennie Thompson - 2nd ed. - San Francisco, California Jossey-Bass c2002 - xxxiv, 350 p. 24 cm. - Jossey-Bass nonprofit and public management series .
Incluye referencias bibliográficas e índice.
Much More Than Raising Money -- Proud to Be a Fundraiser -- The Essence of Good Fundraising -- The Vital Ingredients for Success -- Understanding Your Donors -- Learning from Recent Research -- Avoiding Common Errors and Pitfalls -- Building Better Friendships Through Marketing -- Making and Keeping Friends -- Keeping in Touch with Your Donors -- Creative Approaches to Relationship Building -- Bequest Marketing: The Last Great Fundraising Opportunity -- Keeping Up with Change -- Fundraising for the Twenty-First Century.
0787960896
2002008577
Obtención de fondos
Negocios
HG 177 / B874 2002