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La prepraración del plan de marketing : desde la fijación de objetivos y formulación de previsiones a la presentación y control del plan by
  • Parmerlee, David
Series: American Marketing Association
Material type: Text Text; Literary form: Not fiction
Publication details: Barcelona Gestión 2000 NTC Contemporary Publishing Group 2002
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415.13 P3818.2002.

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Marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel by
  • Lamb, Charles W
  • Hair, Joseph F
  • McDaniel, Carl
Edition: 6a ed.
Material type: Text Text; Literary form: Not fiction
Publication details: México International Thomson c2002
Availability: Items available for loan: Biblioteca Pedro Arrupe (3)Call number: HF 5415 L35 2002, ...

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El arte de vender con excelencia : un enfoque de calidad total / Larry A. McCloskey con la colaboración de Bryan Wirth by
  • McCloskey, Larry A
  • Wirth, Bryan
Edition: 2a ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Barcelona, España Gestión 2000 2002
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5438.25 M36.2002.

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e-Marketing by
  • Mayordomo, Juan Luis
Material type: Text Text; Literary form: Not fiction
Publication details: Barcelona, España Gestión 2000 2002
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415.12 M39.

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Estrategias de publicidad y promoción / Gerard J. Tellis, Ignacio Redondo ; traducción Cristina Belló, Isabel Villar by
  • Tellis, Gerard J
  • Redondo, Ignacio
  • Belló, Cristina
  • Villar, Isabel
Material type: Text Text; Literary form: Not fiction
Publication details: Madrid, España Pearson Educación c2002
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5823 T2718.1998.

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Estrategia de marketing / O.C. Ferrell, Michael D. Hartline, George H. Lucas by
  • Ferrell, O.C
  • Hartline, Michael D
  • Lucas, George H
Series: Económico-Administrativos
Edition: 2a ed.
Material type: Text Text; Literary form: Not fiction
Publication details: México International Thomson c2002
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 13 F4918 2002.

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Casos de marketing / Laura Fischer de la Vega, Jorge Espejo Callado by
  • Fischer de la Vega, Laura
  • Espejo Callado, Jorge
Material type: Text Text; Literary form: Not fiction
Publication details: México Pearson Educación c2002
Availability: Items available for loan: Biblioteca Pedro Arrupe (2)Call number: HF 5410 F573.2002, ...

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Comportamiento del consumidor / Roger D. Blackwell, Paul W. Miniard, James F. Engel by
  • Blackwell, Roger D
  • Miniard, Paul W
  • Engel, James F
Series: Económico-administrativos
Edition: 9a ed.
Material type: Text Text; Literary form: Not fiction
Publication details: México International Thomson c2002
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415.32 B53.2002.

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Business to business marketing : analysis & practice in a dynamic environment / Robert P. Vitale, Joseph J. Giglierano by
  • Vitale, Robert P
  • Giglierano, Joseph J
Material type: Text Text; Literary form: Not fiction
Publication details: Mason, Ohio South-Western Thomson Learning c2002
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415.1263 V58.2002.

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La venta relacional by
  • Küster Boluda, Inés
Material type: Text Text; Literary form: Not fiction
Publication details: Madrid, España ESIC 2002
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5438.25 K88.2002.

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