Business to business marketing : analysis & practice in a dynamic environment / Robert P. Vitale, Joseph J. Giglierano
Material type: TextPublication details: Mason, Ohio South-Western Thomson Learning c2002Description: xxiii, 534 p. il. 26 cmISBN:- 0324072961
- HF 5415.1263 V58.2002
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Préstamo | Biblioteca Pedro Arrupe | Acervo | HF 5415.1263 V58.2002 (Browse shelf(Opens below)) | ej.1 | Available | 070458 |
Incluye referencias bibliográficas e índice.
Introduction to Business to Business Marketing -- Classifying Customers, Organizations, and Markets -- Organizational Buying and Buyer Behavior -- The Legal and Political Environment -- Concepts and Context Of Business Strategy -- Assessing and Forecasting Markets -- Segmenting, Targeting and Positioning -- Planning and Positioning The Value Offering -- Innovation and Competitiveness -- Pricing Policies -- Business-To-Business Selling -- Channel Relationships -- Communicating With The Market -- Business Ethics and Crisis Management.
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