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Business to business marketing : analysis & practice in a dynamic environment / Robert P. Vitale, Joseph J. Giglierano

By: Contributor(s): Material type: TextTextPublication details: Mason, Ohio South-Western Thomson Learning c2002Description: xxiii, 534 p. il. 26 cmISBN:
  • 0324072961
Subject(s): LOC classification:
  • HF 5415.1263 V58.2002
Contents:
Introduction to Business to Business Marketing -- Classifying Customers, Organizations, and Markets -- Organizational Buying and Buyer Behavior -- The Legal and Political Environment -- Concepts and Context Of Business Strategy -- Assessing and Forecasting Markets -- Segmenting, Targeting and Positioning -- Planning and Positioning The Value Offering -- Innovation and Competitiveness -- Pricing Policies -- Business-To-Business Selling -- Channel Relationships -- Communicating With The Market -- Business Ethics and Crisis Management.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Préstamo Biblioteca Pedro Arrupe Acervo HF 5415.1263 V58.2002 (Browse shelf(Opens below)) ej.1 Available 070458

Incluye referencias bibliográficas e índice.

Introduction to Business to Business Marketing -- Classifying Customers, Organizations, and Markets -- Organizational Buying and Buyer Behavior -- The Legal and Political Environment -- Concepts and Context Of Business Strategy -- Assessing and Forecasting Markets -- Segmenting, Targeting and Positioning -- Planning and Positioning The Value Offering -- Innovation and Competitiveness -- Pricing Policies -- Business-To-Business Selling -- Channel Relationships -- Communicating With The Market -- Business Ethics and Crisis Management.

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