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Merca2.0 [i.e. mercados] [publicación periódica] : mercadotecnia, publicidad y medios
Material type: Continuing resource Continuing resource
Publication details: México Katedra 2002
Online access:
Availability: Items available for loan: Biblioteca Pedro Arrupe (117).

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El Poder de la marca by
  • Delano, Frank
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: México Continental 2002
Availability: Items available for loan: Biblioteca Pedro Arrupe (2)Call number: T 325 D45, ...

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Posicionamiento : la batalla por su mente / Al Ries, Jack Trout ; trad. Karla Ivonne Sáinz de la Peña Alcocer by
  • Ries, Al
  • Trout, Jack
  • Sáinz de la Peña Alcocer, Karla Ivonne
Edition: 2a ed.
Material type: Text Text; Literary form: Not fiction
Publication details: México McGraw-Hill c2002
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5827.2 R54.2002.

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Marketing por e-mail by
  • Kinnard, Shannon
Material type: Text Text; Literary form: Not fiction
Publication details: Barcelona Gestión 2000 2002
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415.1265 K5518.2002.

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Checklists claves para marketing directo : 99 checklists probadas para ahorrar tiempo, recortar gastos e incentivar la respuesta directa / John Stockwell, Henry Shaw by
  • Stockwell, John
  • Shaw, Henry
Material type: Text Text; Literary form: Not fiction
Publication details: Barcelona Gestión 2000 2002,c1994
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 S8618.2002.

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Sólo para estrategas de la comunicación visual : cómo construir estrategias de comunicación visual y no morir en el intento by
  • Rodríguez González, Abelardo
  • Universidad Iberoamericana (México) Departamento de Arquitectura, Urbanismo, Diseño Industrial, Gráfico y Textil
Material type: Text Text; Literary form: Not fiction
Publication details: México UIA, Biblioteca Francisco Xavier Clavigero 2002
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: NC 997 R63.2002.

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Estrategias de publicidad y promoción / Gerard J. Tellis, Ignacio Redondo ; traducción Cristina Belló, Isabel Villar by
  • Tellis, Gerard J
  • Redondo, Ignacio
  • Belló, Cristina
  • Villar, Isabel
Material type: Text Text; Literary form: Not fiction
Publication details: Madrid, España Pearson Educación c2002
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5823 T2718.1998.

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La publicidad comparativa : situación actual y análisis / prólogo de Teodoro Luque Martínez by
  • Barrio García, Salvador del
  • Luque Martínez, Teodoro
Series: Financial times
Material type: Text Text; Literary form: Not fiction
Publication details: Madrid, España Pearson Educación Prentice Hall c2002
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5813 E86 B39.

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Color graphics : the power of color in graphic design / Karen Triedman & Cheryl Dangel Cullen by
  • Triedman, Karen
  • Cullen, Cheryl Dangel
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gloucester, Massachusetts Rockport Publishers c2002
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: NC 1000 T75 2002.

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The graphics book by
  • British Design & Art Direction
Material type: Text Text; Literary form: Not fiction
Publication details: Switzerland RotoVision D&AD 2002
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: NC 997 G73 2002.

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