Marketing de servicios / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler ; revisión técnica: Juan Pablo Calderón Dávalos, Irma López Espinosa ; traducción: Jorge Alberto Velázquez Arellano y Elizabeth Treviño Rosales.

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Material type: Text

TextSeries: EducaciónPublication details: México McGraw-Hill c2009Edition: 5a edDescription: xxix, 709 p. il., gráficas, tablas 27 cmISBN:

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Services marketing : integrating customer focus across the firm. [Título original]. Español

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Préstamo	Biblioteca Pedro Arrupe	Acervo	HD 9980 .5 Z4518 2009 (Browse shelf(Opens below))		Available	086723
Préstamo	Biblioteca Pedro Arrupe	Acervo	HD 9980 .5 Z4518 2009 (Browse shelf(Opens below))	ej.2	Available	082364
Préstamo	Biblioteca Pedro Arrupe	Acervo	HD 9980 .5 Z4518 2009 (Browse shelf(Opens below))	ej.3	Available	086722

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Originalmente publicado en inglés: McGraw-Hill/Irvin, c2009. 5th ed.

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